The Evolution of Communication in the Charity Sector
Charities play a vital role in society. They make a difference to millions of lives in the UK and the wider world. If you run a charity, you’ll know this. But you’ll also know that you can only make the difference you do because of the money you raise to support your activities, the work your volunteers do and the campaigns you organise. This means that telling people about your work is essential if you want to inspire them to make a donation, join your band of volunteers and spread the word.
What Do Copywriters Actually Do?
Small business owners often ask what copywriters actually do. Or are puzzled as to why they might benefit from hiring a freelance copywriter to help market their business.
Why a Sense of Curiosity Is Important for Copywriters
Samuel Johnson, the 18th-century writer and lexicographer, described curiosity as the 'thirst of the soul'. He was ambivalent about its impact, regarding curiosity as both ‘inflaming and tormenting’ us. Despite this, he recognised it as a key component of a ‘vigorous intellect’. Unsurprisingly, there are no hard and fast rules as to what makes a good copywriter. But many would view curiosity as an essential skill, acting as the cradle of the creativity required to produce impactful copy that engages with its target audience.