Why a Sense of Curiosity Is Important for Copywriters

Why a Sense of Curiosity Is Important for Copywriters

Samuel Johnson, the 18th century writer and lexicographer, described curiosity as the 'thirst of the soul'. He recognised it as a key component of a ‘vigorous intellect’. Unsurprisingly, while there are no hard and fast rules as to what makes a good copywriter, many would regard curiosity as an essential requirement. But what is curiosity exactly?

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